Client: Dean Easy
Agency: moma Studio
Software: Cinema 4D + Octane render, After Effects, Photoshop, Premiere Pro
"Tube+" is an innovative technology enginereed by italian company Dean Easy, aimed at professional mountainbike athletes.
Its main objective is to drastically reduce the puncture risk and to protect the rims from accidental shock, while also allowing for a lower tyre pressure without introducing any drawback.
The technology was presented to professionals and enthusiasts at the Eurobike 2015 exhibition.
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